Methodology
BADMKTG is a strategic communications practice built for organizations that know something is off in how they communicate, but can’t quite name it yet.
I don’t chase trends or quick marketing fixes. I look underneath, at how the organization actually works: who makes decisions, who owns what, where one team’s job ends and another’s begins, and what the organization is really there to do. When those things are unclear on the inside, the messaging is unclear on the outside. My work combines brand strategy, design, and an understanding of how groups behave to build communication systems that hold up over time. The goal isn’t louder marketing. It’s clear messaging that reflects the full picture of who an organization is and how it wants to show up in the world.
Put your meaning where your mouth is℠
People are tuning out the noise, the distractions, and the performances. They’re paying attention to what feels real. That doesn’t mean “sounding authentic.” It means showing up the same way every time you communicate.
Most brands don’t struggle because they have nothing to say. They struggle because they haven’t clearly defined who they are. It's a process I call "brand individuation." Without that, nothing ties together their social posts, customer experiences, employee emails, and stories.
When a brand doesn’t know itself, its communication becomes reactive and scattered, and its message is easy to misread or twist. Consistency comes only when a brand knows who it is and sticks to it everywhere. That’s where I come in: I help teams figure out who they are and build the systems to show it.
Case Study:
The Golf Foundation of Missouri Brand Refresh
Case Study:
RiteChoice Dog Agility Content Marketing
Case Study:
The Sweet Bois Mailer Marketing Campaign
Case Study:
The Sweet Bois Mailer Marketing Campaign
Work
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